Georgia Hunter Bell Husband: Inside The Personal Life, Marriage, And Empire Of Designer Hunter Bell
Fashion designer Hunter Bell—widely celebrated for her contemporary women's wear line Hunter Bell NYC and her breakout win on NBC's Fashion Star—continues to capture national attention. Beyond the runway and retail success, fans regularly search for details surrounding her personal life, family background, and her husband, Askelle "AJ" Bell, who serves as a key pillar in her personal and professional journey.
| Key Details | Profile Information |
|---|---|
| Primary Subject | Hunter Bell (Founder & Creative Director) |
| Husband | Askelle "AJ" Bell |
| Marriage Year | 2011 |
| Children | Three children (Harrison, Field, and Georgia) |
| Current Residence | Houston, Texas (Relocated from New York City) |
| Brand | Hunter Bell NYC |
From Southern Roots to Manhattan: The Partnership of Hunter and AJ Bell
Hunter Bell, raised across Georgia and South Carolina, met Askelle "AJ" Bell in New York City while laying the groundwork for her emerging fashion brand. The pair married in 2011, establishing a strong partnership during the high-pressure early stages of her design career.
As Hunter Bell NYC expanded from a boutique label into a nationally recognized brand carried by major retailers, AJ Bell provided crucial behind-the-scenes support. While Hunter leads creative direction, branding, and collection design, AJ has served as a steady sounding board, supporting business operations, logistics planning, and long-term strategy as the family and brand grew simultaneously.
Navigating Business and Family: The Strategic Move from NYC to Texas
A defining chapter for Hunter and AJ Bell occurred when the couple decided to move their family and brand headquarters from Manhattan to Houston, Texas. The move allowed the couple to raise their three children—Harrison, Field, and daughter Georgia—in a spacious environment while continuing to build a multi-million-dollar fashion enterprise.
- Business Expansion: Relocating closer to major Southern markets enabled Hunter Bell NYC to strengthen direct-to-consumer relationships and broaden wholesale distribution across the Sunbelt and East Coast.
- Work-Life Balance: The shift provided AJ and Hunter with a sustainable lifestyle to manage parenting duties while overseeing remote teams in New York and regional production partners.
- Flagship & Pop-Up Growth: Leveraging Texas as a operational base, the brand expanded physical retail touchpoints, pop-up events, and digital storefront capabilities.
Keely Hodgkinson and Georgia Hunter Bell inseparable on and off the track
Brand Trajectory and Family Spotlight in 2026
Heading through 2026, public interest in Hunter Bell's lifestyle, family dynamics, and brand releases remains strong. Modern fashion consumers increasingly seek authenticity, and Hunter frequently shares glimpses of her family life with AJ and their children alongside her seasonal collection reveals.
AJ Bell continues to play a vital supporting role, balancing his own career commitments with family life and supporting Hunter's continuous travel schedule for fashion weeks, trunk shows, and sourcing trips. With strong family foundations and an expanding retail footprint, the couple continues to demonstrate how to balance a high-growth fashion business with a grounded domestic life.
